Get SEO Right ... Can Google See You?
If talk of search engine optimization (SEO) triggers sweaty palms and that nervous nose whistle tic – relax because you have plenty of company.
There’s no shortage of theories, strategies and insider tips. But what about those who simply want to focus on the basic changes that can help us perform better on search engines.
If you never tried to optimize your site/ blog – you can walk through the basics with me. Face it, you can’t run a marathon until you’ve tackled the 5K – so let’s first dig the running shoes out of the back of the closet and get out the door.
Before You Get Started
Can Google see your site? Check this site to see if your pages return a 200 OK message, just punch in the URL for any page. You should get something similar to this "HTTP/1.1·200·OK(CR)(LF)". This tells Google your site is OK to crawl. Or you can simply perform a Google search of "site:yoursitename.com." If you see results, Google is seeing and indexing your site.
If Google can't crawl it, they can't index it. And if they can't index it, they can't include your site content in Google search results. Simple right? If you don't get the 200 OK message, there could be issues with your robot.txt file or some other issue. Check out Google's video tutorial, "My site isn't doing well in search" for the most common issues.
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