Is "E-mail Me When ..." the Perfect Lure for Media Sites?
Great post from SEOmoz -- of course it's impressive that Expedia increased sales by $18M just by adding the "e-mail me if the price changes" option, but think of the opportunity for media clients if there were an "e-mail me if this story updates" option. Probably not $18M but surely repeat visits and your registered users for opt-in messaging would get a significant boost. It's what you're good at -- updating news -- use it to build a closer relationship with your user.
"Using the "email me" option, Expedia increased their sales by $18,000,000 in three months. $18million! "Email me if..." gives you PERMISSION TO EMAIL your customers! It’s a marketer's dream. If you come away from this blog post with no other takeaway, take this with you: Ask yourself this: How can I finish this sentence? "email me if..." Then use it on your site to increase conversion rates even a few percent."
