media seo analytics | push2digital

Thoughts, examples, questions on how digital media can be better  
« Back to blog

Measure Your #Mobile Usage via Device #Analytics

Audience-by-mobile-device

If you thought the hockey stick growth of mobile usage was important, you're right. But what is becoming clearer is that the iPad is pouring gas on that mobile adoption fire.

People who may be hesitant to significantly increase usage on their handheld mobile device are more comfortable with the larger format tablet. And that means iPad for business use is growing.

"... 28 percent of the new device activations by its mobile management customers -- mainly North American large businesses, with thousands of devices managed -- were for iPads in December 2010," according to InfoWorld.

So if you've been focused on how your site displays on hand-held devices, don't overlook the importance of tablet display, where for iPad's, Flash is a deal-breaker and your navigation needs to be swipe-friendly.

You can check your audience easily with most analytics tools by scanning the mobile device metrics.



Get Push2Digital's SEO, Analytics tips via e-mail | Thanks, but I prefer RSS

Comments (0)

Leave a comment...