Murdoch's Metrics a Private Matter
Don't look for ABC metric reports that show the expected traffic decline once the paywall is raised on two major British news sites.
The Times Online's last public metrics showed approximately 1.2M unique browsers per day. According to a recent study, News Corp should expect that number to drop to about 60,772 per day. The media giant is banking that 60K users per day paying approximately $3 a week is a better long-term strategy than trying to monetize the 1.2M non-paying visitors via advertising.
With nearly a month to go before News International raises its first paywall in June, both Times Online and Sun Online have stopped publishing their user numbers through the ABC in the UK.
Times Online’s last published traffic was 20,418,256 unique browsers in February, an average 1,215,446 a day and an average 4,980,134 daily page impressions. A third of traffic was domestic, two thirds from overseas.
