media seo analytics | push2digital

While reading up on the Adobe acquisition of Omniture, I came across this post by Eric Peterson which includes an oft-overlooked nugget of wisdom for those who (self included) share metrics data with the masses.

It's all too easy to say, "Sheesh I can't believe they don't get the importance of this metric" while taking no responsibility for them "not getting it." I've done it myself and this post reminded me of the importance of communicating visually and clearly so that the people and companies we're in business to help start "getting it" more often. And if they don't -- it's as much a reflection on the presenter as the presentee.

 "Given the very mixed reviews about the acquisition I think we as an industry should take a step back and consider the larger ramifications. Personally I don’t think web analytics is going ANYWHERE — hell, I’m recruiting at Web Analytics Demystified — but we can all admit we collectively haven’t done the best job explaining what we do and what the data we live and die by means."

-- Eric T. Peterson

Below is a great example of how to communicate a complex topic visually, courtesy of SEOmoz.com, something we need to employ with metrics presentations to increase the ultimate conversion -- those who "get it."

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