Track hidden content sharing that's 50x more frequent than "Share This"
Before you "facebook," "tweet" or "stumble upon" -- there's a user action that people do 50x more frequently than clicking the old "share this" button.
According to an analytics startup, it's based on a user action that's older than dirt (well, internet dirt that is). It's copy and paste. Yep, good 'ol ctrl-c ctrl-v.
Up until now that has been one of the hidden user actions that we've known very little about, but tynt.com offers a free analytics product that will tell you loads about something that happens on a ton of your pages.
"Up to 6% of page loads result in a user copying content. On a site with 20 million page views per month, content leaves the site about a million times per month."
via tynt.com
I've covered this behavior in a previous post as it relates to the SEO value of names. (See -- March 7, 2010, SEO Gold: Names & The Newly Famous)
"When Nev. Sen. John Ensign admitted an extra-marital affair, people scanned that story wanted to know, not who John Ensign was, but who his alleged mistress Cynthia Hampton was. I strongly believe that people subscribe to the “copy-and-paste” method of following a story. It shows in the keyword referrals from search engines. What they usually copy … is a name. Where they usually paste it … is in a Google search window.
Well, now Tynt offers the data to back up my unsupported statement above. And more importantly, their product includes a link back to your site when the user pastes that copy in their e-mail, blog or site. The referral traffic and SEO benefit could be substantial.
Well, I dig the concept and plan to test it on this blog. If this post sounds like a paid advertisement, I assure you it's not. First of all, my traffic is hardly sponsor-worthy; and second, I just get excited about analytics. Geeky I know ... you should feel sorry for my wife.
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