When Money Shifts Into SEM, SEO -- What Loses Out?
WHERE DOES THE MONEY COME FROM?
In this period of severely constrained budgets, where are clients finding the money to fund their search efforts? When money is shifted into search from elsewhere in the marketing budget, what takes the hit? ... A plurality of client respondents (49 percent) and an outright majority of those on the agency/consultancy side (69 percent) pointed to print. It's not that search is inherently a predator vis-à-vis spending in traditional media. At the moment, though, with budgets often shrinking, it seems like a zero-sum game.
via adweek.com
Interesting AdWeek survey, covers what clients are looking for in regards to their SEO, SEM (namely sales leads, traffic) and what are the biggest challenges they face (optimizing pages, measuring ROI)? Plus, the first place they pull dollars from when looking to pay for search efforts ... the old print ad budget.
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