What Do You Spend 34 Hours Per Week Doing?
Apart from your job, name one thing you spend more than 34 hours a week doing? … No seriously, a real answer, more than 34 hours.
[queue Family Feud music]
“Let’s check the board, you say ‘watch broadcast TV’? Survey says …”
"No. 1 answer." (bell rings, family claps)
That’s right Compete cites that Americans watched 1% more TV last year than they did the previous year. So where is the internet-fed bloodbath of TV viewership we’ve been awaiting?
The fact is internet usage is the proving to be the pretzels that let you eat more ice cream. Lean-back TV programming combined with the lean-forward web surfing are the ying-and-yang of multi-tasked downtime.
“Simultaneous use of the Internet while watching TV reached 3.5 hours a month, up 35% from the previous year,” according to Nielsen’s 3-Screen Report. But dig a little deeper there and find the real jewel.
Of Nielsen's wired TV viewers, about 3% also were on the web. But look at Nielsen's wired internet users, and you'll see 34% of them had the tube on at the same time.
If I'm a TV news director or a promotions manager -- I'm looking long and hard at my website to integrate some cross-platform coverage to encourage those 34% to flip on my news product while they're surfing. They're sitting, laptop and iPad in hand [yes both], just waiting for an incentive to flip. It could be as simple as a tweet or a Facebook post that arrives just as the Celebrity Apprentice limo is rolling down Central Park West.
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