How Do I Get My Visitors To ...
Changing behavior is one the most challenging missions a digital media team can tackle and yet it's the key component to digital businesses. In most cases we want the user to perform some action for the first time or more often such as -- buy our book, read our stories, like our Facebook page, share our video clip, register for our e-mail newsletter or share information about themselves.
If you have not heard of BJ Fogg's Behavior Model, you should check it out, it's super guidance for anyone designing digital destinations.If you're lazy like me and just want the answers quick, try this Behavior Wizard that allows you to gameplan for the specific type of behavior change you're targeting.
[One of the links above uses a Fogg Behavior Model strategy ... if you can guess it, leave me a comment.]
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