Google Analytics AHA's | Part II | Custom Variables
Although the default user segments and custom segments are very powerful in Google Analytics, it does not allow you to separate specific types of registered users without the use of a custom variable. We'll cover the coding requirement tomorrow -- but at least I now know I wasn't missing an easier way to do it.
In other words, if you're looking to track Gold, Silver and Bronze subscribers as separate segments -- it will require that a custom variable be set for those visitors. In fact, our presenter, Jonathan Weber, says that is one of the most common uses for custom variables.
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