Who Writes This Thing?
Jim Thompson
New media vet, aspiring SEO/analytics enthusiast
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Are you tired of data visualizations yet?
Good, because here are 8 maps that bring some clarity to the crazy complex markets of display, video, search, mobile, social, e-commerce, funding and more.
They’re not pretty, but they’re pretty darn good. [Thanks LumaPartners.]
Analytics is about taking action. But if you don’t understand what the data is telling you, you can’t do much with it.
That’s why data visualization is white hot in the rush to manage big data. In response, Google will be releasing flow visualization as a new feature in Google Analytics over the coming weeks.
Google referenced what is considered by some to be the greatest statistical graph of all-time – a visualization that charts Napoleon's 1812 invasion of Russia, a campaign that had a casualty rate of 97.7% -- as the inspiration for the new feature.
Google hopes to brings this type of visual clarity to the fire hose of data it collects about your sites.
[Disclaimer: Your casualty rates may differ].
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Not a programmer? No worrries, neither am I.
Here's a great data visualization tutorial from the Knight Digital Media Center out of UC Berkley that walks through creating a Google spreadsheet, attaching a Google Gadget, adding public form entry fields and publishing it live to your site.
A very cool, well documented process that I can only think of 100 different ways I might use. Don't send your data out naked anymore, dress to impress with some free tools, a little Excel/spreadsheet knowledge and some elbow grease.
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