Duplicate Content -- 1 Key To Sharing
SEOmoz Whiteboard Friday - Dealing with Duplicate Content from Scott Willoughby on Vimeo.
Rand Fishkin, SEOmoz's SEO guru, does a nice job of hitting three key questions in regard to how search engines view and deal with duplicate content. 1) How does it pick a winner? 2) How much duping is too much and 3) What does it mean to be filtered?
But the key takeaway I found was in point No.1. For sites sharing content within a group, with partners, or syndicators -- one key is to have all copied versions display a link back to your original story -- not your home page. This helps signal to the search engines that yours is the original, due to multiple link attributions back to your story. And therefore it increases the chances the engines will rank your version of the story. --- Good stuff from good ol' Rand.
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