What My Editorial Calendar Was Missing
Credit: Etan J. Tal / Wikipedia
My college buddy Deris Bagli had a cheesy joke that went something like this ... "Comedy, it's all in the ... ... ... timing."
Well content calendars and SEO are much the same way. After reading Michael Gray's post "Creating and Using an SEO Editorial Calendar" I was patting myself on the back as he checked of the must-dos.
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Consult Google Insight to ID search trends and timing ... check
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Target historically searched terms, rising terms ... check
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Recycle last year's content when possible ... check
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Get it out there 30 to 45 days before the event ... che ... what [insert record-scratching sound]?
From an SEO perspective you need to get that content live weeks in advance and link to it from your well-crawled pages (home page, etc.), expose them to your social outlets and hopefully build some links in advance of the event.
Well, 3 out of 4’s not bad, but now I know better and so do you.
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