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August 19, 2011
 

Nielsen Tracking iPad TV Viewers

Nielsen has begun testing the cross-platform measurement of live TV audiences by tracking the usage of Time Warner Cable’s and Cablevision’s iPad apps, according to MultiChannel.com.

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(Credit: Wired.com)

The stakes couldn’t be higher. 

If viewers start to shift their consumption of live broadcasts to devices like the iPad, media companies could lose millions due to the drop in measurable audience. If their audience grows due to cross-platform expansion, they still lose out because they can’t prove it to advertisers.  The key here folks is not audience, it’s audience you can verify.

So [drumming fingers sound] Nielsen, where is the measurement media companies need in this crazy new world of watch it anywhere?  Tracking two iPad apps is a start, but a drop in the bucket for the cross-platform cacophony [smart phone, desktop, Wii, X-box, internet TV]  that’s coming.

Filed under  //   Cablevision   Time Warner Cable   analytics   ipad   media   multichannel   nielsen   video   wired  


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June 23, 2011
 

Measure Your #Mobile Usage via Device #Analytics

Audience-by-mobile-device

If you thought the hockey stick growth of mobile usage was important, you're right. But what is becoming clearer is that the iPad is pouring gas on that mobile adoption fire.

People who may be hesitant to significantly increase usage on their handheld mobile device are more comfortable with the larger format tablet. And that means iPad for business use is growing.

"... 28 percent of the new device activations by its mobile management customers -- mainly North American large businesses, with thousands of devices managed -- were for iPads in December 2010," according to InfoWorld.

So if you've been focused on how your site displays on hand-held devices, don't overlook the importance of tablet display, where for iPad's, Flash is a deal-breaker and your navigation needs to be swipe-friendly.

You can check your audience easily with most analytics tools by scanning the mobile device metrics.

Filed under  //   flash   google analytics   ipad   mobile analytics  


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