6 Action Items ... at Close of SMX East
As I was making notes on the 2010 SMX East conference on the train home, I resolved to not let these three days go to waste without pushing the most important action items into ... well action. So what is at the top of that list?
"How about Action?" -- Yeah that's a good one, I resolve to not let the mountain of e-mails, phone messages and meeting requests that are waiting for me to deter me from acting on this list.
"Server Logs" -- never had access to them before, but now I have a better idea about the valuable information contained within and will ask my dev team for access.
"Development Requests" -- this is a big one, I will be more dedicated to creating, better documenting and pushing high priority development requests such as ability for on-demand 301 requests, ability to add custom meta tags on the fly, the automation of semantic linking, integrate with Facebook's social graph API, among others.
"Crawl Efficiency" -- make better use of the Google Bot's time by reviewing the pages it's crawling and removing sections that do not need that attention. Also, target page load times as a means to increase the number of indexed pages.
"Local Content" -- huge opportunity around the relative scarcity of good local content that is and will be in more demand by advertisers. Brainstorm ways to help sites create more tageted local content more efficiently and increase UGC contributions.
"Segment those Analytics" -- spotlight the different content consumption trends of users according to referral source (search, other referrals and direct).
Also see: 6 "Hmmm" Moments ... on Day 2 of SMX East and 5 Ideas That Stuck ... On Day 1 of SMX East.
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