Finally! Google to Rein In Content Farms?
Nice recap on b2bmemes.com that Google is finally looking into the keyword-stuffed garbage content that continually outranks decent original content on SERPs. Now what you consider a content farm is open for debate, but the examples pointed out in my June, 20, 2009 post -- Google ... Put a Stop to Keyword News shows examples of search results we can all do without.
Google to Rein In Content Farms?
Matt Cutts: Raising the Bar
Is Google poised to slow the growing domination of its search results by content farms like Demand Media and Associated Content? At the end of last Saturday’s episode of the podcast This Week in Google, Matt Cutts, the head of Google’s Webspam team, suggested that it would: “If your business model is solely based on mass-generating huge amounts of nearly worthless content, that’s not going to work as well in 2010.”
Cutts’s remark came in response to a question by host Leo Laporte near the end of the episode. Though Laporte only learned about Demand Media a week earlier in his This Week in Tech Podcast, as he glancingly noted, he left no mistake about where he stood on the merits of its approach: “it seems like a way to game Google by creating a lot of pages with . . . barely adequate content in a niche area [in order] to drive traffic.”
Though Cutts avoided taking a position on Demand Media itself, he made it clear that Google was looking to address the generic problem:
“Within Google, we have seen a lot of feedback from people saying, Yeah, there’s not as much web spam, but there is this sort of low-quality, mass-generated content . . . where it’s a bunch of people being paid a very small amount of money. So we have started projects within the search quality group to sort of spot stuff that’s higher quality and rank it higher, you know, and that’s the flip side of having stuff that’s lower-quality not rank as high.”
 |
Have a question? Comment below, or e-mail me | Subscribe via e-mail or RSS |
Comments [0]