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June 23, 2011
 

Measure Your #Mobile Usage via Device #Analytics

Audience-by-mobile-device

If you thought the hockey stick growth of mobile usage was important, you're right. But what is becoming clearer is that the iPad is pouring gas on that mobile adoption fire.

People who may be hesitant to significantly increase usage on their handheld mobile device are more comfortable with the larger format tablet. And that means iPad for business use is growing.

"... 28 percent of the new device activations by its mobile management customers -- mainly North American large businesses, with thousands of devices managed -- were for iPads in December 2010," according to InfoWorld.

So if you've been focused on how your site displays on hand-held devices, don't overlook the importance of tablet display, where for iPad's, Flash is a deal-breaker and your navigation needs to be swipe-friendly.

You can check your audience easily with most analytics tools by scanning the mobile device metrics.

Filed under  //   flash   google analytics   ipad   mobile analytics  


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June 8, 2011
 

Google Analytics AHA's | Part III | Mobile Analytics

If you've spent time navigating the mobile analytics world, you already know there's no one-size-fits-all solution. We just walked through what a complete mobile tracking solution looks like and it includes the following.

·         To track smartphone visitors to mobile or desktop site -- standard GA will track visits

·         To track visitors to mobile apps -- GA SDK must be implemented as part of app development Android, iPhone (smaller data set -- pageviews, events)

·         To track feature phone (non-smart phone) visitors -- GA offers server-side deployment that supports PHP, Perl, JSP, ASPX that provides base level tracking (pageviews only)

Filed under  //   Jonathan Weber   analytics   google analytics   mobile analytics   tips  


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June 8, 2011
 

Google Analytics AHA's | Part II | Custom Variables

Although the default user segments and custom segments are very powerful in Google Analytics, it does not allow you to separate specific types of registered users without the use of a custom variable. We'll cover the coding requirement tomorrow -- but at least I now know I wasn't missing an easier way to do it.

In other words, if you're looking to track Gold, Silver and Bronze subscribers as separate segments -- it will require that a custom variable be set for those visitors. In fact, our presenter, Jonathan Weber, says that is one of the most common uses for custom variables.

Filed under  //   Jonathan Weber   analytics   custom variables   google analytics   mobile analytics   tips  


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