6 "Hmmm" Moments ... on Day 2 of SMX East
I'm much smarter after Day 2 of the SMX East conference. I've learned that staking out a seat with a desk is worth the effort; eating the day's third brownie is not. In regards to the sessions here are the quotes, stats and thoughts that stood out.
"Voice Your Updates" -- COO Geoff Donaker talked about Yelp's 38M monthly uniques and desire to go public in the morning's keynote, but their R&D around voice recognition was super interesting. Imagine the impact of speaking your mobile updates rather than typing. Closer to home, he said, "There isn't that much local content out there -- there's less than 1 review for every business in the U.S." Really good, really local content is a commodity.
"Lovers, Haters of High-end Analytics" -- as someone interested in analytics, I heard from both camps on high-end products like Omniture, Core Metrics. Two major media types said they like and get good info from the products. Another speaker said he's prepared to ditch his for Google Analytics. The difference? Both media types had teams of 3 to 5 people to implement and manage the product. The speaker did not, and said he could get 90% of what he needed from GA.
"10 Percent" -- the amount of CNN's site traffic driven by search.
"8 seconds to 4.8 seconds" -- The amount that MySpace decreased their average page load time. Great news for users of course, but Tony Adam, MySpace's director of online marketing, said the real benefit was it more than doubled the number of pages indexed by Google.
"Semantic Linking" -- we all need to be doing this, automated internal linking of terms that synch with topic/content pages that all already on your site.
"One URL or Multiples" -- architecture expert Brian Piepgrass advocated for one URL in most cases. You should have a very good reason for splitting your site authority and links.
Also see takeaways from SMX East Day 1.
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