media seo analytics | push2digital

Thoughts, examples, questions on how digital media can be better  
Can't find it? Search this blog


Get Push2Digital's SEO, Analytics tips via email or RSS

Find p2d on Facebook

Tags


Filed under

nielsen

 
November 17, 2011
 

Wait ... Social Can Drive My TV Ratings?

Tv-viewers

 

Want to capture the attention of your news director or GM? Try closing the loop on your social media efforts with a reference to higherTV Ratings.

[Scene: GM crosses newsroom, digital director trails speaking with elaborate hand gestures. GM stops, head tilted, one eye squinting, ‘Huh? … Wait what did you say?]

That’s right, according to a Nielsen study, (see full report Nielsen -- Social Buzz Impacts TV Ratings) social buzz generated about a TV program shows some moderate correlation to TV ratings. Lost Remote quotes Facebook’s Andy Mitchell, that he’s “pretty confident” a recent USA Network promotion linked to “Psych’s” Facebook helped drive a 10% ratings increase.

The Nielsen study asserts the same stating that increases in what they define as “social buzz” -- a formula based on social mentions, # of authors and other factors – generates ratings increases on a scale as strong as 9 to 1 [9% increase in buzz correlates to 1% increase in ratings for certain demographics].

It’s not a silver bullet, but the framework for proof that social media’s impact on the broadcast partner is emerging.

Filed under  //   Andy Mitchell   Psych   TV ratings   USA Network   analytics   facebook   lost remote   media   nielsen  


Get Push2Digital's SEO, Analytics tips via e-mail | Thanks, but I prefer RSS

Comments [0]

August 19, 2011
 

Nielsen Tracking iPad TV Viewers

Nielsen has begun testing the cross-platform measurement of live TV audiences by tracking the usage of Time Warner Cable’s and Cablevision’s iPad apps, according to MultiChannel.com.

Image001

(Credit: Wired.com)

The stakes couldn’t be higher. 

If viewers start to shift their consumption of live broadcasts to devices like the iPad, media companies could lose millions due to the drop in measurable audience. If their audience grows due to cross-platform expansion, they still lose out because they can’t prove it to advertisers.  The key here folks is not audience, it’s audience you can verify.

So [drumming fingers sound] Nielsen, where is the measurement media companies need in this crazy new world of watch it anywhere?  Tracking two iPad apps is a start, but a drop in the bucket for the cross-platform cacophony [smart phone, desktop, Wii, X-box, internet TV]  that’s coming.

Filed under  //   Cablevision   Time Warner Cable   analytics   ipad   media   multichannel   nielsen   video   wired  


Get Push2Digital's SEO, Analytics tips via e-mail | Thanks, but I prefer RSS

Comments [0]

July 26, 2011
 

What Do You Spend 34 Hours Per Week Doing?

Image003
 

Apart from your job, name one thing you spend more than 34 hours a week doing? … No seriously, a real answer, more than 34 hours.

[queue Family Feud music]

“Let’s check the board, you say ‘watch broadcast TV’? Survey says …”

"No. 1 answer." (bell rings, family claps)

That’s right Compete cites that Americans watched 1% more TV last year than they did the previous year. So where is the internet-fed bloodbath of TV viewership we’ve been awaiting?

The fact is internet usage is the proving to be the pretzels that let you eat more ice cream. Lean-back TV programming combined with the lean-forward web surfing are the ying-and-yang of multi-tasked downtime.

“Simultaneous use of the Internet while watching TV reached 3.5 hours a month, up 35% from the previous year,” according to Nielsen’s 3-Screen Report. But dig a little deeper there and find the real jewel.

Of Nielsen's wired TV viewers, about 3% also were on the web. But look at Nielsen's wired internet users, and you'll see 34% of them had the tube on at the same time.

If I'm a TV news director or a promotions manager -- I'm looking long and hard at my website to integrate some cross-platform coverage to encourage those 34% to flip on my news product while they're surfing. They're sitting, laptop and iPad in hand [yes both], just waiting for an incentive to flip. It could be as simple as a tweet or a Facebook post that arrives just as the Celebrity Apprentice limo is rolling down Central Park West.

 

 

 

Filed under  //   Best Practice   TV   compete   media   nielsen  


Get Push2Digital's SEO, Analytics tips via e-mail | Thanks, but I prefer RSS

Comments [0]

June 28, 2010
 

Searching For 'Apples-to-Apples' Web Metrics

mw/photos/stylus/143865-ConfusionM.jpg
The Interactive Advertising Bureau is quietly trying to change that, spearheading the creation of a gold standard for Web measurement.

“The limitations and the confusion are very disruptive to our conversation with the client,” said Chris Hiland, president of media networks at Geomentum, a hyper-local marketing unit of IPG. “When you see a different number on the ad server and a different number on a log-based server, you don’t have confidence, and that keeps spend rates down,” said Dave Morgan, founder of Simulmedia, a company that helps TV companies improve the effectiveness of tune-in spots. ... Local newspapers have it tough because panel-based measurement isn’t well-suited to local sites, resulting in erratic results.

That’s why Mark Contreras is a vocal backer of the IAB’s standardization effort. He’s svp of newspapers for Scripps, he said that third-party audience estimates for Scripps’ sites range from 30 million all the way to nearly 100 million.

via mediaweek.com

-- Comment --
Pick your company -- NielsenNet, Comscore, Compete -- their web audience measurements all have their flaws. So this IAB initiative is a good start to address some glaring weaknesses. Take for example that panel-based systems virtually ignore the workplace audience, which is pretty darn important to digital media properties. Add to that Scripps' audience estimates that range from 30M to 100M (really?) for their sites, and you can see why advertisers say, "Uh, I'm not paying top dollar until I'm sure how many people I'm really reaching."

Filed under  //   IAB   advertising   analytics   compete   comscore   media   nielsen   scripps  


Get Push2Digital's SEO, Analytics tips via e-mail | Thanks, but I prefer RSS

Comments [0]