3 Keys To Custom Reports
Too many insights to list from Avinash Kaushik's latest post, but here's the nugget that jumped out at me w/ comments.
What I mean are custom reports that do three things:
1. Reduce the number of reports (kill! kill! kill!) and yet coalesce information into one place.[Over reporting -- it numbs people -- they won't sort through it, they'll ignore it.]
2. Match metrics up with the audience that needs it. Personalize, personalize, personalize! [Get the right report to the people who can take action with it]
3. Force you, yes dear darling you, to talk to people and truly understand what motivates them (and then you create a report!). [How can you create a report for someone until you understand their goals?]
via kaushik.net
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