How Can Media Optimize Content Better, Faster?
Most media groups, by now, understand how important the use of keywords, title tags, bread crumbs, topic clusters are to exposing their content to the widest possible audience.
But as with most good ideas, knowing what to do and executing it are two very different things.
That’s because identifying the proper keyword terms to target, selecting the proper category [which drive your bread crumbs], linking to content that’s directly related to your new story can be time-consuming and labor intensive.
Anyone who works in media can tell you – Content may be king, but speed to market is often the Judge. That’s why when it comes to properly optimizing a story vs. getting it out – the keywords, tags and links can be left on the cutting room floor.
But there is help. New tools and APIs are emerging that leverage natural language processing that automates not just a keyword search, but a true understanding of what that content is about. TextWise is one such company offering APIs that provide automated content analysis that can return the story’s appropriate category, metadata, title tag, topic tags as well as match it to other relevant content. Plus the API calls are free to a point, @ 20K per day, and can be purchased beyond that level.
If you’re not API-savvy, there’s a widget for Similarity Search that’s plug-and-play, as well as a WordPress plug-in.
With tools like these, content creators can start to move from the good ideas that live on the “if I have time” list, to a process that executes good ideas every time.
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