Nielsen Tracking iPad TV Viewers
Nielsen has begun testing the cross-platform measurement of live TV audiences by tracking the usage of Time Warner Cable’s and Cablevision’s iPad apps, according to MultiChannel.com.
(Credit: Wired.com)
The stakes couldn’t be higher.
If viewers start to shift their consumption of live broadcasts to devices like the iPad, media companies could lose millions due to the drop in measurable audience. If their audience grows due to cross-platform expansion, they still lose out because they can’t prove it to advertisers. The key here folks is not audience, it’s audience you can verify.
So [drumming fingers sound] Nielsen, where is the measurement media companies need in this crazy new world of watch it anywhere? Tracking two iPad apps is a start, but a drop in the bucket for the cross-platform cacophony [smart phone, desktop, Wii, X-box, internet TV] that’s coming.
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