Drinks, Mariachi and 4 SEO Tips
Caption: Cohorts Frank Carnevale, self, John Wise of OneGreatSeason at ProMediaCorp's HQ.
What do you get when you combine friends, free drinks and a mariachi band in a trendy Manhattan loft? That's right ... a slew of actionable SEO tips ... nice guess. Last night was the NYC's SEOmoz meetup at ProMediaCorp and I jotted down 4 cool things worth sharing.
1. Use a little Tynt -- I wrote about Tynt awhile back, but they came up again at this meeting as a super easy way to spread your links. In short, with a little cut-and-paste javascript, anyone who copies and pastes your content will also get an auto-generated link back to your site.
2. I suggest ProMediaCorp's Suggester -- With the release of Google Instant, it's become even more important to understand what Google is suggesting to searchers based on those first few keystrokes. ProMedia's suggester is updated daily to give you a quick easy reference of keyword terms to target.
3. No.1 scalable link-building strategy -- Best question of the night was ... "What is the No.1 scalable link-building strategy?" SEOmoz CEO Rand Fishkin said syndication is the ticket -- partners offering wide exposure who are willing to include your embedded linkbacks in exchange for your content are worth their weight in gold.
4. Predicting the future [exact-match domains] -- Chris Winfield, CMO of BlueGlass claims that the ranking power of exact-match domains will be dialed back by Google very soon. Google is stuck in a tough spot here because queries for "home depot" must show "homedepot.com", but that also allows sites like "runningshoes.com" to outrank Nike, New Balance, Adidas for queries on "running shoes". Winfield says the days could be numbered for your site "cheapautoinsurance.com."
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