Look! Repeatable News-based Search Trends Are There
Great post by Vanessa Fox, showing how NFL and CBS continue to miss the boat on some basic search trends that have appeared every year since 2004. Plus, she hits on my favorite pet peeve, Google giving top ranks to spammy, keyword-stuffed posts, see previous rant "Google Put a Stop to Keyword News."
Even if neither the NFL or CBS read my article last year, a bit of market research via Google Insights could have told them the same thing. Searchers are looking for the same thing every year. This can’t possibly take anyone by surprise.
Surely CBS and the NFL would love to engage with this audience. Both sites have all kinds of content available about the Superbowl that they’re clearly hoping people interact with before, during, and after the game. If they could show up for all these searches about game time, think of the page views! The ad impressions! And undoubtedly a certain percentage of visitors would see the great complementary content and keep the web site open during the game for an even greater number of pages views. This audience might find the content so compelling and useful that they’d remember it next time they were watching a sporting event and would come back again and again. Yep, seems like a great plan to me. If only those organizations could be found for what people are really searching for.
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