IAB Pushes 6 New Ad Units as Rising Stars
"IAB Filmstrip is one of 6 new ad formats selected as winners of IAB's Rising Stars contest"
-- Credit: iab.net
Sounds like a new Marvel movie trailer from IAB ... [queue deep announcer voice]
"In a land where helpless brand advertisers cried out for something different, a team of heroes rises ... ‘Slider’, ‘Sidekick,’ ‘Pushdown’ ..."
Well, you get the idea.
IAB wants to lure big-dollar brand advertisers to the web and launched a contest to spur the creation of canvas-style ad units that allow Super Bowl-tier advertisers to capture the emotion of a TV-spot.
The winners of the Rising Stars competition deliver an Academy Award presentation that IAB hopes will catch-on.
See the new IAB ad units -- Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider.
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