media seo analytics | push2digital

Thoughts, examples, questions on how digital media can be better  
« Back to blog

Texas Tribune Passes on "Fort Hood" Story

Is it OK to "pass" on a major news story?

In this case, I say heck yeah. Bravo to the Texas Tribune for being comfortable in its own skin. Rather than chasing a story they could add very little to -- they remained focused on their mission, on what they were assembled to do. They resisted the urge to chase the first rabbit that crossed their path and pushed where they can stand out -- unduplicated Texas political coverage, not spot news.

“We were all sitting around talking excitedly about what we were going to do with it,” said Elise Hu, who came to The Tribune from KVUE-TV. “And then you could see Matt,” she said, indicating her colleague Matt Stiles next to her at lunch, “was about to blow his stack.”

“It wasn’t our story. Should we have just been one more news organization rushing to Fort Hood? I don’t think so,” said Mr. Stiles, who joined the Web site from The Houston Chronicle.

Bookmark and Share Have a question? Comment below, or e-mail me | Subscribe via e-mail or RSS



Get Push2Digital's SEO, Analytics tips via e-mail | Thanks, but I prefer RSS

Comments (0)

Leave a comment...