What Metric Categories Matter Most?
After catching up on my favorite analytics guru Avinash Kaushik, I wanted to share his great tip that simplifies what you're looking for within that sea of metrics. He points to three categories that should mean something to you. The post explains in great detail, but to summarize -- these three areas represent 1. How your visitor got there, 2. What he/she did while on site, and 3. Who converted (in other words -- bought your product, registered for a newsletter, shared your article, posted a comment, downloaded a .pdf, watched a video -- whatever is most important to your digital strategy.)
Web Analytics Segmentation: Do Or Die, There Is No Try!
My humble recommendation is that as a best practice you should pick at least a couple of segments in each of these three categories:
1. Acquisition. 2. Behavior. 3. Outcomes.
You'll choose to focus on the micro group that is of value to you, and just to you, in each category. You'll apply those segments to web analytics reports where you hope to find insights (and if you choose the right segments you will!).
