When Did Facebook Start i-Framing Stories?
Update:I’m not clear if this is new, but it appears that any story shared via Facebook’s bookmarking or link tool – is i-framing the linked story. This means it presents a Facebook URL, i-frames your story and does not register your metrics -- at least not via Omniture.
Apparently this came online around the time of the Digg toolbar. Funny there was a much bigger flap about the Digg toolbar than this Facebook change. Good post on this from Mihaela Lica of Search Engine Journal on the controversial trend in i-framed content.
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Not only that, but if the user clicks other links on that story file, they remain within the Facebook i-frame – so all site consumption is done under the Facebook i-framed URL and not yours.
For media sites, I would recommend any stories you add to your Facebook account be done manually via a cut-and-paste of the URL rather than using the bookmark tool or the link tool. Both of those will present your link in a Facebook iframe.
See the examples below:
MyFoxDFW.com URL
http://www.myfoxdfw.com/dpp/news/weird/Bikini_Jeans_Take_Fashion_to_
Shared Facebook URL
http://www.facebook.com/ext/share.php?sid=88574795663&h=rZ1tv&u=VqD6l&ref=nf
